Sir Alfred East

The Flatiron, New York (c. 1903)

₹ 2,850.00
Editors Choice

This is the Flatiron, an iconic triangular tower rising through the haze of old New York. It stands steady against the rush of carriages and crowds below — a landmark that holds the space, impossible to overlook.

Format: Canvas Print
Size (inches): 9 x 12"
Add Frame: Unframed

Frame style varies depending on the selected format. See details below
Quality Assurance

Each artwork is carefully reviewed before dispatch to ensure consistency in print, finish, and overall presentation.

From color accuracy to surface quality, every piece is checked to meet Froheyo’s standards before it reaches you. 

Secure Packaging

Every order is packed using protective materials suited to its format and size to ensure safe transit. Our approach prioritizes safety first, and aesthetics second.

Gallery-wrapped and framed artworks are shipped in sturdy double-ply boxes with layered bubble protection, designed to prevent damage during handling and delivery.

Canvas prints are shipped in thick protective tubes, while their certificates are delivered separately to preserve their condition.

Easy Replacement

If your artwork arrives damaged or incorrect, we offer a free replacement.

You’ll be required to share clear photos of the issue. Once approved, we will arrange a return pickup for the artwork to be sent back to us for further inspection.

After verification, the same artwork will be reproduced and shipped to you.

As each artwork is made to order, refunds are not applicable.

Completed in 1902, the Flatiron was New York’s first true skyscraper, a daring triangular tower that broke away from tradition and announced a new urban age. Its design was bold, controversial, and instantly iconic, a sign that the modern city had arrived.

In the painting, the Flatiron rises against a foggy evening sky. Its sharp edge cuts through the mist, while below the streets move with carriages, early automobiles, and passing crowds.

The contrast is striking: fleeting human motion against a structure that feels immovable. There is both awe and unease here. The thrill of progress paired with the weight of something so commanding.

The Flatiron becomes more than a building. It stands as a marker of change, capturing a moment when New York began to redefine itself through architecture.

Sir Alfred East

A British painter of the late 19th and early 20th century, known for his atmospheric, impressionistic landscapes. His work often moved between quiet countryside scenes and moments of urban transition, shaped by travel and changing environments.

Focusing on mood over detail, his paintings invite viewers into spaces that feel reflective and timeless, where presence and atmosphere take precedence over precision.

From Art Heritage
Archival Quality

Museum-grade canvas with fade-resistant inks, made to last decades.

Certificate of Authenticity

Verified & sealed by Froheyo, personalized for each collector.

Numbered Editions

Size-specific editions, each piece individually numbered & recorded.

Materials & Craftsmanship

Canvas
Premium, museum-grade canvas chosen for texture, depth, and durability. Crafted from a high-quality polycotton blend.

Print
Archival pigment inks ensure fade resistance and long-lasting color integrity, produced using high-precision, industrial-grade printers.

Design
Original concepts developed in collaboration with artists, rooted in narrative-driven expression.

Note : All artworks are high-quality prints, not hand-painted pieces. We focus on original storytelling while maintaining exclusivity through limited editions.
Framing & Format

Formats
Canvas Print — flat format, requires framing to be hanged on wall.
Gallery Wrap — stretched canvas with visible depth on its sides, ready to hang.

Framing
Each format gets the frame color option in black, white, and brown, selected to complement the artwork.
Frame style varies based on the chosen format.

Frame Style
Gallery wraps are paired with floating frames, while canvas prints use standard frames.

Floating frames are designed to create a subtle sense of depth, floating frames sit around the artwork, covering its sides while leaving space between the canvas and frame.

The standard frames work just like a regular frame for the canvas print.
Limited edition & Authenticity

Edition Structure
This artwork is part of an open edition, allowing it to remain accessible without a fixed limit on the number of prints produced.
While maintaining the same standards of quality and craftsmanship. 

Certification
A Certificate of Authenticity, verified and sealed by Froheyo, accompanies each artwork and is personalized for the collector.
Shipping & Care

Production
Each artwork is prepared after your order is placed to ensure quality and finish.

Packaging
Packed securely using protective materials suited to its format and size.

Delivery
India — approximately 8 business days
International — 14+ business days depending on location

Art Care
Keep away from direct sunlight, moisture, and rough contact.

Dust regularly using a dry microfibre cloth or soft brush.

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